In March 2020, the world went into lockdown, and everything changed, including our own personal economies. People around the globe needed to find new ways to make money, buy goods, and keep their families as safe as possible. Etsy became one of the first places consumers could find and purchase handmade masks. Etsy also became the go-to site for all-things comforting and cozy – the things we all yearned for most during that time. Finally, it became the platform-of-choice for new small business owners to start and grow their own shops. Here are some of the messaging moments that I, along with a team of writers, marketers, and more, created during that time and that helped the Etsy community of sellers and buyers grow, and its revenue increased by 106.7 percent. It was all done while spreading the word to “keep commerce human” and empowering people everywhere to make positive impacts on the world around them.