Valentine’s Day, the holidays, spring break: Victoria’s Secret loves a moment to show off. From 2013 to 2016, I helped the company shine its brightest during its biggest seasonal campaigns.

Along with a talented team of writers, designers, lawyers, merchandisers, and more I led many of the company’s swim campaigns. I created online experiences that engaged the core audience, and invited them to come back again and again. I also directed the company’s first ‘magalog’ (a catalog and magazine hybrid), highlighting the Victoria’s Secret Angels’ ultimate beach vacation and all the merch that went along with it.

Below are a few of my work examples from my time at Victoria’s Secret.